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Current available jobs in Sales & Marketing:


» Loyalty Marketing Manager - Professional Bull Riders (PBR) (Pueblo, CO)
» Marketing Business Development Director - Professional Bull Riders (PBR) (Pueblo, Co)
» CRM Project Manager - Professional Bull Riders (PBR) (Pueblo, CO)



Sales & Marketing: Fan Development
Loyalty Marketing Manager - Professional Bull Riders (PBR) (Pueblo, CO)

POSITION SUMMARY/OBJECTIVE:

The Loyalty Marketing Manager is responsible for designing, implementing and evaluating strategies and initiatives to grow the PBR Fan Club Membership program.  The PBR Loyalty Marketing Manager manages the day-to-day execution of the program, including, but not limited to:  Onsite (In-Arena) Membership Sales; Online & Customer Service Membership Sales; PBR Fan Club Marketing Plan; PBR Fan Club Activities at all events; the PBR Fan Club Brand Ambassador Program; Volunteer Program; Internal Reporting. 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Develop and implement a dedicated PBR Fan Club Marketing & Communications Plan:
    • Manage Direct Marketing Communications to PBR fans (both non-members and current members).
    • Manage Indirect Marketing materials and placement to maximize awareness and revenue for the PBR Fan Club
    • Leverage existing resources to target consumers  and create new opportunities for identifying potential PBR Fan Club members
    • Secure qualified names and leads, and convert to PBR Fan Club members.
  • Create strategies for attracting and retaining PBR Fan Club members, including promotions, marketing campaigns, direct mailers, contests, and interactive games, etc.
  • Design, in collaboration with the Loyalty Marketing Team and other relevant stakeholders,  the PBR Fan Club Packages for new and renewing members, updating as necessary
  • Plan PBR Fan Club fan “activities”  throughout the season and PBR World Finals
  • Maintain and enhance departmental reporting infrastructure that supports the effective tracking and monitoring of the PBR Fan Club Membership base
  • Proactively respond to both qualitative and quantitative fan feedback to enhance the PBR Fan Club Membership product
  • Respond to fan and internal emails regarding the PBR Fan Club in a timely and professional manner
  • Drive PBR Fan Club website content. Coordinate with the Webmaster to ensure new content is posted in a timely fashion
  • Oversee and promote the PBR Fan Club Brand Ambassador Program
  • Oversee PBR Fan Club  volunteers and volunteer program
  • Collaborate with Director, Loyalty Marketing, on the development and maintenance of the PBR Fan Club Budget
  • Partner with other PBR departments on events, special projects, block parties, etc.
  • Other duties as assigned

KNOWLEDGE, SKILLS, & ABILITIES:

  • Extensive experience designing direct-to-consumer promotions, direct mail and email campaigns, and other marketing tools
  • Exceptional customer service and organizational skills
  • Strong analytical capabilities; ability to derive insights based upon both qualitative and quantitative data
  • Ability to work in a fast-paced environment and adapt to change
  • Strong working knowledge of Microsoft Office (Excel, Word, Access, Power Point)
  • Basic working knowledge of postal services

EDUCATION AND FORMAL TRAINING:

  • College degree in related field (Marketing, Business Administration, Management preferred

YEARS OF EXPERIENCE

  •  2 – 5 Years of experience working in a promotions/direct mail/marketing capacity.  Preferably in the sports and entertainment environment.

WORKING CONDITIONS:

  • Normal business hours are Monday through Friday 8:00am-5:00pm
  • Weekends, extended hours, and travel may be required Position is expected to travel to approximately 30-50% of a calendar year’s event schedule.
  • Ability to climb stairs, lift twenty-five (25) pounds
  • Remain in a standing posture for at least four hours

Note: When you apply for this job online, you will be required to answer the following questions:

1. What experience do you have working in Loyalty Marketing?
2. Give examples of how you've grown Fan/Loyalty Member engagement?
3. What is your salary requirement for this position?
4. Are you available to travel extensively (50-75%), including weekends and possibly holidays?
5. Are you able to relocate to Pueblo, CO?


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Sales & Marketing: Business Development
Marketing Business Development Director - Professional Bull Riders (PBR) (Pueblo, Co)

POSITION SUMMARY/OBJECTIVE:

The Director of Marketing and Business Development will be responsible for cultivating revenues from new and existing business channels for the Blue Def Velocity Tour.  Areas of oversight will include marketing, promotion, and business development. This role will also work in tandem with other revenue generating departments such as sponsorship, licensing, production, and merchandise, with the goal of maximizing tour profitability.    

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Responsible for a wide range of marketing, promotional and communication duties
  • Responsible for increasing profitability to Blue Def Velocity Tour(BDVT) through ticket sales, NTR, Sponsorship, Merchandising, Media and Licensing and expense management.
  • Responsible for the development and execution of comprehensive marketing, promotional, PR and business development plans, requiring cross departmental collaboration to maximize results
  • Assist in driving incremental CVB and Sports Commissions revenue
  • Responsible for assembling  cross divisional teams of internal/external staff to deliver results tied to goals
  • Day to day liaison with AEG Facilities, a joint venture partner on the Blue Def Velocity Tour
  • Coordinate the design and production of marketing materials and activities and event working cross divisional with Marketing, Sponsorship, Operations and Finance
  • Work closely with Event Marketing and Public Relations in writing press releases and crafting news stories for distribution to media outlets to drive awareness and fan engagement
  • Responsible for Public Relations for the tour and works closely with the PBR Public Relations Department
  • Coordinates duties with the Venue and Production Team to ensure the Tour is successful
  • Work closely with Sponsorship in securing sponsors, coordinating merchandise and licensing agreements targeted for BDVT
  • Develop innovative and creative advertising collateral to increase brand awareness and ticket sales (season, group, and individual), traditional and digital collateral
  • Oversee the development and implementation of both event an digital marketing activation programs in collaboration with Marketing, Operations, Ticketing and Sponsorship
  • Coordinate the expansion of Fan Club and season ticket renewal programs with Loyalty Marketing and Ticketing divisions
  • Provide strategic input in other marketing-related matters including event presentation, production, social media and analytics
  • Responsible for implementation and tracking of selected marketing strategies and their resourcefulness, in order to achieve organizational goals and objectives
  • Responsible for tracking of market intelligence in the industry with respect to market development, projects, competitive activities, and customers
  • Other duties as assigned

KNOWLEDGE, SKILLS, & ABILITIES:

  • Experience in creating and managing comprehensive live event marketing and promotional activation programs
  • Must be able to handle multiple work streams simultaneously
  • Must have very strong presentation skills
  • Proven track record of driving results, strong strategic and analytical skills
  • Ability to communicate complex ideas both clearly and concisely
  • Must be able to demonstrate ability to collaborate with and influence others
  • Must have CRM infrastructure and implementation experience
  • Experience with a ticket database system (Ticketmaster Archtics, Choice, PrimeTix, Sabo etc.)
  • Strong Microsoft Office skills
  • Must be able to collaborate professionally with various clients – both inside and outside the organization
  • Excellent customer service focus and experience required
  • Ability to work independently and collaboratively, plan and organize efficiently
  • High degree of expertise in creativity and problem-solving skills
  • Strong attention to detail is a must

EDUCATION AND FORMAL TRAINING:

  • Bachelor’s Degree in Communication, Journalism, Economics, Marketing, Sports Management
  • MBA preferred, but not required

  YEARS OF EXPERIENCE

  • 5 or more years of experience

WORKING CONDITIONS:

  • Normal office hours Monday through Friday 8:00 a.m. to 5:00 pm, during non-event weeks
  • Weekend travel is a must during event weeks a must to oversee BDVT
  • Extended hours may be necessary based on the needs of the business

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Sales & Marketing: Database Marketing/Analytics
CRM Project Manager - Professional Bull Riders (PBR) (Pueblo, CO)

The premier bull riding organization in the world began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attend live events each year. The PBR features the Top 35 bull riders in the world and the top bulls in the business. Three circuits, the televised Built Ford Tough Series, the BlueDEF Velocity Tour and the Touring Pro Division have paid more than $140 million in earnings to its athletes. Twenty-seven men have earned more than $1 million, including three-time world champion Silvano Alves who, in just 54 months, won more than $5.2 million to become the richest Western athlete in history. 2013 World Champion J.B. Mauney and two-time World Champion Justin McBride have also surpassed $5.1 million in winnings. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.

POSITION SUMMARY/OBJECTIVE:

The CRM Manager has oversight for the integrated marketing strategy that fosters valuable and long term relationships with our fans, sponsors and new prospects. By building the CRM lifecycle from data analysis through to the delivery of a commercial CRM marketing function.  With the goal of driving fan loyalty and increase lifetime value by leveraging customer behavioral and transactional data to deliver relevant marketing campaigns through multiple touch points across all divisions of the company.  The CRM Manager will enable the company to deliver a seamless global customer experience and to drive our digital growth.

The CRM Manager will work with, lead and direct matrix teams across the company as well as with our external stakeholders.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Develop and implement a global, integrated cross channel customer contact strategy across customer profiles and all digital marketing channels
  • Develop KPIs and report on CRM effectiveness and its contribution to growth
  • Use CRM data, analysis and expertise to influence marketing and product plans
  • Work with stakeholder teams to build and deliver best practice customer relationship management, ensuring that we present a consistent customer experience
  • Be aware of current CRM trends, best practices and items of interest and share these with the rest of the team
  • Work with internal and external stakeholders to drive best practice
  • Work closely with the Managers in their respective departments to deliver effective solutions to meet the needs of the business.
  • Manage multiple communications to customers within CRM database
  • Develop testing scenarios and analysis to provide learnings for future campaigns
  • Maintain Marketing campaign calendar
  • Manage both targeted and triggered communications
  • Assess and monitor campaign effectiveness
  • Partner with internal and external stakeholders  on regular reports on CRM customer segments and program status and derive actionable insights on CRM KPIs
  • Partner with internal and external stakeholders  to learn how to further leverage our customer database and develop best practices for analyzing customer data
  • Continuously monitor the business by mining our customer data to surface business opportunities
  • Quantify the business impact of the programs developed and continue to enhance performance over time
  • Act as a champion for the customer, partnering with internal and external teams to develop marketing capabilities and strategies that will drive customer engagement, satisfaction, loyalty, and lifetime value, and deliver traffic and sales across our customer touch points and channels
  • Develop a set of standard customer metrics that will provide a view of performance across to senior leadership
  • Strong knowledge of customer segmentation techniques and customer management
  • Provide ad-hoc reporting as needed
  • Superior quantitative and qualitative analytical skills
  • Manage projects and campaigns on time and within budget
  • Additional duties as assigned

KNOWLEDGE, SKILLS, & ABILITIES:

  • Successful track record of successfully implementing CRM campaigns in a global environment
  • Highly analytical with the ability to collate, analyze and present data and drive clear insights to the business
  • Demonstrable track record of developing CRM as a strategic channel within a business and using CRM to drive commercial success
  • Proven experience of creating customer centric, value based propositions
  • Experience of working across channels and customer segments
  • Experience with marketing analytics tools and metrics (Microsoft CRM, comScore or Google Analytics; SQL DB experience beneficial)
  • Ability to collaborate across divisions, recognizing the need to develop, motivate and empower whilst maintaining and juggling priorities
  • Ability to build and manage relationships, developing trust and credibility with internal and external stakeholders.
  • Proactive sharing of best practices to peers and teams for continuous improvement of performance
  • Performance and results minded

EDUCATION AND FORMAL TRAINING:

  • 3 or more years’ experience in Consumer – Loyalty Marketing or Management
  • B.S. Business, Marketing, Economics, Statistics
  • MBA Preferred but not required  

WORKING CONDITIONS:

  • Normal office hours are Monday-Friday, 8:00 a.m. – 5:00 pm
  • Some weekends, late nights and travel may be needed to meet the needs of the business

 

Note: When you apply for this job online, you will be required to answer the following questions:

1. List the experience you have with leading the initiative of putting a CRM in place?
2. What analytical tools have you used in your previous role?
3. Are you able to relocate to Pueblo, CO?
4. What are your salary expectations?


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