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» CRM Manager - Professional Bull Riders (PBR) (Pueblo, CO)

Sales & Marketing: Consumer Marketing/Brand Management
CRM Manager - Professional Bull Riders (PBR) (Pueblo, CO)

The premier bull riding organization in the world began as a dream of 20 bull riders 23 years ago and is now a global sports phenomenon. PBR broadcasts reach more than half a billion households in 50 nations and territories around the world, and more than 2.5 million fans attend live events each year. The PBR features the Top 35 bull riders in the world and the top bulls in the business. Three circuits, the televised Built Ford Tough Series, the BlueDEF Velocity Tour and the Touring Pro Division have paid more than $140 million in earnings to its athletes. Twenty-seven men have earned more than $1 million, including three-time world champion Silvano Alves who, in just 54 months, won more than $5.2 million to become the richest Western athlete in history. 2013 World Champion J.B. Mauney and two-time World Champion Justin McBride have also surpassed $5.1 million in winnings. For more information on the PBR, go to PBR.com, or follow on Facebook at Facebook.com/PBR, Twitter at Twitter.com/PBR, and YouTube at YouTube.com/PBR.


The CRM Manager has oversight for the integrated marketing strategy that fosters valuable and long term relationships with our fans, sponsors and new prospects. By building the CRM lifecycle from data analysis through to the delivery of a commercial CRM marketing function.  With the goal of driving fan loyalty and increase lifetime value by leveraging customer behavioral and transactional data to deliver relevant marketing campaigns through multiple touch points across all divisions of the company.  The CRM Manager will enable the company to deliver a seamless global customer experience and to drive our digital growth.

The CRM Manager will work with, lead and direct matrix teams across the company as well as with our external stakeholders.


  • Develop and implement a global, integrated cross channel customer contact strategy across customer profiles and all digital marketing channels
  • Develop KPIs and report on CRM effectiveness and its contribution to growth
  • Use CRM data, analysis and expertise to influence marketing and product plans
  • Work with stakeholder teams to build and deliver best practice customer relationship management, ensuring that we present a consistent customer experience
  • Be aware of current CRM trends, best practices and items of interest and share these with the rest of the team
  • Work with internal and external stakeholders to drive best practice
  • Work closely with the Managers in their respective departments to deliver effective solutions to meet the needs of the business.
  • Manage multiple communications to customers within CRM database
  • Develop testing scenarios and analysis to provide learnings for future campaigns
  • Maintain Marketing campaign calendar
  • Manage both targeted and triggered communications
  • Assess and monitor campaign effectiveness
  • Partner with internal and external stakeholders  on regular reports on CRM customer segments and program status and derive actionable insights on CRM KPIs
  • Partner with internal and external stakeholders  to learn how to further leverage our customer database and develop best practices for analyzing customer data
  • Continuously monitor the business by mining our customer data to surface business opportunities
  • Quantify the business impact of the programs developed and continue to enhance performance over time
  • Act as a champion for the customer, partnering with internal and external teams to develop marketing capabilities and strategies that will drive customer engagement, satisfaction, loyalty, and lifetime value, and deliver traffic and sales across our customer touch points and channels
  • Develop a set of standard customer metrics that will provide a view of performance across to senior leadership
  • Strong knowledge of customer segmentation techniques and customer management
  • Provide ad-hoc reporting as needed
  • Superior quantitative and qualitative analytical skills
  • Manage projects and campaigns on time and within budget
  • Additional duties as assigned


  • Successful track record of successfully implementing CRM campaigns in a global environment
  • Highly analytical with the ability to collate, analyze and present data and drive clear insights to the business
  • Demonstrable track record of developing CRM as a strategic channel within a business and using CRM to drive commercial success
  • Proven experience of creating customer centric, value based propositions
  • Experience of working across channels and customer segments
  • Experience with marketing analytics tools and metrics (Microsoft CRM, comScore or Google Analytics; SQL DB experience beneficial)
  • Ability to collaborate across divisions, recognizing the need to develop, motivate and empower whilst maintaining and juggling priorities
  • Ability to build and manage relationships, developing trust and credibility with internal and external stakeholders.
  • Proactive sharing of best practices to peers and teams for continuous improvement of performance
  • Performance and results minded


  • 5 or more years’ experience in Consumer – Loyalty Marketing or Management
  • B.S. Business, Marketing, Economics, Statistics
  • MBA Preferred but not required  


  • Normal office hours are Monday-Friday, 8:00 a.m. – 5:00 pm
  • Some weekends, late nights and travel may be needed to meet the needs of the business


Note: When you apply for this job online, you will be required to answer the following questions:

1. List the experience you have with leading the initiative of putting a CRM in place?
2. What analytical tools have you used in your previous role?
3. Are you able to relocate to Pueblo, CO?
4. What are your salary expectations?

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