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Current available jobs in Sales & Marketing:


» Director of Event Marketing - Central Region - Professional Bull Riders, Inc. (Pueblo, CO)
» Director of Event Marketing - East Region - Professional Bull Riders, Inc. (Pueblo, CO)
» Marketing Director- Texas - Professional Bull Riders, Inc. (Pueblo, CO)
» Partnership Marketing Executive (PME) - Professional Bull Riders, Inc. (Pueblo, CO)
» Senior Manager, Loyalty Marketing & Email Communications - Professional Bull Riders, Inc. (Pueblo, CO)



Sales & Marketing: Event Marketing
Director of Event Marketing - Central Region - Professional Bull Riders, Inc. (Pueblo, CO)

POSITION SUMMARY/OBJECTIVE:

The ideal candidate will be a self-starter who is energetic and an intuitive marketing, media and sales strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate new and existing revenue streams.  He or She will be experienced in strategic marketing planning, branding, and business development. As well as be adept in online and traditional marketing, and highly skilled in visual communications.

This individual will have significant impact in growing profitable revenues of Live Events for the Central Region Business Unit. The Director will have oversight and responsibility for live event revenue streams and will be tasked with planning, organizing, executing, staffing, training and leading a team to achieve PBR’s objective of driving profitable revenue growth as well as staying consistent with the with the overall Live Events Marketing and Sales strategic vision and corporate direction.

This position reports to the Vice President of Live Event Marketing. 

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Provide strategic oversight and leadership to increase profitability for region as well as meeting/exceeding budget expectations   
  • Develop, present and execute a comprehensive and clearly defined revenue based business plan that accelerates and achieve aggressive, profitable revenue goals
  • Create, organize, develop and segment sub-regional business units
  • Build, lead, direct, mentor, and train the regional marketing team including marketing, sales and public relations managers capable of achieving the regional business objectives and goals
  • Evaluation of all aspects of live event revenue and ROMI including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, sponsorship and sales, non-traditional revenue and third party partners
  • Lead and work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns
  • Establish and maintain key deadlines as well as develop monitoring procedures for the regional team that are in line with VP of Event Marketing plan 
  • Research, review, identify and establish new and existing contacts and opportunities to drive incremental revenue
  • Develop strong relationships with new and potential partners to maximize marketability,  activation, and usage of PBR intellectual rights
  • Forecast revenue projections, perform risk analysis, and manage costs and budgets for the region
  • Adept in adaptability and change management
  • Embraces, build and instills a cultural environment of open mindedness, creative and forward thinking and camaraderie
  • Maintain key metrics and provide weekly, monthly and quarterly reports to the Vice President of Live Event Marketing
  • Additional duties as assigned

KNOWLEDGE, SKILLS, & ABILITIES:

  • Strong creative, strategic, analytical, organizational and personal sales skills
  • Experience in developing and executing strategic marketing plans and campaigns
  • Experience developing, managing budgets and forecasting skills
  • Demonstrated successful experience in making written and oral presentations as well as
  • negotiating with media and partners
  • Exceptional oral and written communications skills
  • Ticketing experience or venue box management experience – preferred
  • Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget
  • Previous sales experience - preferred
  • Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)

YEARS OF EXPERIENCE:

  • 6 or more years of experience
  • B.A. /B.S. Marketing, Economics, Business, Journalism, Public Relations
  • Sports or Live Event Marketing - Preferred

WORKING CONDITIONS:

  • Normal business hours 8:00am – 5:00pm, Monday through Friday, with some evening and weekend work
  • This position will be based out of PBR Headquarters in Pueblo, CO
  • Travel to the office, events and meetings up to 50% of the time

Note: When you apply for this job online, you will be required to answer the following questions:

1. List all of your sales experience?
2. What experience do you have in marketing large scale events? List examples and financial impact to the business.
3. Are you able to relocate?
4. What are your salary expectations?
5. List 3 Professional References.


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Sales & Marketing: Event Marketing
Director of Event Marketing - East Region - Professional Bull Riders, Inc. (Pueblo, CO)

POSITION SUMMARY/OBJECTIVE:

The ideal candidate will be a self-starter who is energetic and an intuitive marketing, media and sales strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate new and existing revenue streams.  He or She will be experienced in strategic marketing planning, branding, and business development. As well as be adept in online and traditional marketing, and highly skilled in visual communications.

This individual will have significant impact in growing profitable revenues of Live Events for the East Region Business Unit. The Director will have oversight and responsibility for live event revenue streams and will be tasked with planning, organizing, executing, staffing, training and leading a team to achieve PBR’s objective of driving profitable revenue growth as well as staying consistent with the overall Live Events Marketing and Sales strategic vision and corporate direction.

This position reports to the Vice President of Live Event Marketing.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Provide strategic oversight and leadership to increase profitability for region as well as meeting/exceeding budget expectations   
  • Develop, present and execute a comprehensive and clearly defined revenue based business plan that accelerates and achieve aggressive, profitable revenue goals

  • Create, organize, develop and segment sub-regional business units

  • Build, lead, direct, mentor, and train the regional marketing team including marketing, sales and public relations managers capable of achieving the regional business objectives and goals

  • Evaluation of all aspects of live event revenue and ROMI including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, sponsorship and sales, non-traditional revenue and third party partners
  • Lead and work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns
  • Establish and maintain key deadlines as well as develop monitoring procedures for the regional team that are in line with VP of Event Marketing plan 

  • Research, review, identify and establish new and existing contacts and opportunities to drive incremental revenue

  • Develop strong relationships with new and potential partners to maximize marketability,  activation, and usage of PBR intellectual rights

  • Forecast revenue projections, perform risk analysis, and manage costs and budgets for the region

  • Adept in adaptability and change management

  • Embraces, build and instills a cultural environment of open mindedness, creative and forward thinking and camaraderie

  • Maintain key metrics and provide weekly, monthly and quarterly reports to the Vice President of Live Event Marketing

  • Additional duties as assigned

KNOWLEDGE, SKILLS, & ABILITIES:

  • Strong creative, strategic, analytical, organizational and personal sales skills

  • Experience in developing and executing strategic marketing plans and campaigns

  • Experience developing, managing budgets and forecasting skills

  • Demonstrated successful experience in making written and oral presentations as well as

    negotiating with media and partners

  • Exceptional oral and written communications skills

  • Ticketing experience or venue box management experience – preferred

  • Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget

  • Previous sales experience - preferred

  • Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)

YEARS OF EXPERIENCE:

  • 6 or more years of experience

  • B.A. /B.S. Marketing, Economics, Business, Journalism, Public Relations

  • Sports or Live Event Marketing - Preferred

WORKING CONDITIONS:

  • Normal business hours 8:00am – 5:00pm, Monday through Friday, with some evening and weekend work

  • This position will be based out of PBR Headquarters in Pueblo, CO

  • Travel to the office, events and meetings up to 50% of the time

Note: When you apply for this job online, you will be required to answer the following questions:

1. List all of your sales experience?
2. What experience do you have in marketing large scale events? List examples and financial impact to the business.
3. Are you able to relocate?
4. What are your salary expectations?
5. List 3 Professional References.


Apply for this position      |      Go back job listings


Sales & Marketing: Event Marketing
Marketing Director- Texas - Professional Bull Riders, Inc. (Pueblo, CO)

POSITION SUMMARY/OBJECTIVE:

The ideal candidate will be a self-starter who is energetic and an intuitive marketing, media and sales strategist with exceptional leadership and communication skills. Proven ability to identify opportunities and deliver effective strategies to generate new and existing revenue streams.  He or She will be experienced in strategic marketing planning, branding, and business development. As well as be adept in online and traditional marketing, and highly skilled in visual communications.

This individual will have significant impact in growing the profitability of assigned key marquee events including, but not limited to PBR’s Marquee Iron Cowboy event in Arlington, TX, as well as driving performance and revenue for the PBR. The Director will have oversight and responsibility for live event revenue streams and will be tasked with planning, organizing, executing a strategic plan to achieve PBR’s objective of driving profitable revenue growth as well as staying consistent with the overall Live Events Marketing and Sales strategic vision and corporate direction.

This position reports to the Director of Event Marketing, Central Region.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Develop, present and execute a comprehensive marketing, media and promotional plan that utilizes, leverages and maximizes the following: research, media planning and buying, media/3rd party/partnership/sponsor/community promotions, PBR internal assets such as social, digital, live event, editorial and TV
  • Responsible for all aspects of projects, including: meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring procedures
  • Provide strategic oversight and leadership to increase profitability as well as meeting/exceeding budget expectations for assigned events
  • Research, review, identify and establish new and existing contacts and opportunities to drive incremental revenue
  • Develop strong relationships with new and potential sponsors to maximize marketability,  activation, and usage of PBR intellectual rights
  • Lead and work cross divisionally with internal teams (including Sales, Marketing, Creative, Digital Media, Public Relations, TV and Finance/Accounting) to ensure all pre and post event information and promotions are communicated to our targeted audience well in advance, ultimately driving increased profitability for assigned events
  • Develop integrated PR campaigns with the PR Department to heighten awareness around marquee events
  • Actively engage with the Director of Special Events, Domestic and International to ensure continual improvement and application of best practices through effective project management
  • Work with Finance/Accounting to manage event budgets and drive cost efficiencies
  • Forecast revenue projections, perform risk analysis, and manage e costs with the marquee events marketing budgets
  • Maintain key metrics and provide weekly, monthly and quarterly reports to the Director of Event Marketing, Central Region.
  • Additional duties as assigned

KNOWLEDGE, SKILLS, & ABILITIES:

  • Strong creative, strategic, analytical, organizational and personal sales skills
  • Experience in developing and executing strategic marketing plans and campaigns
  • Experience developing, managing budgets and forecasting skills
  • Demonstrated successful experience in making written and oral presentations as well as
  • negotiating with media and partners
  • Exceptional oral and written communications skills
  • Ticketing experience or venue box management experience – preferred
  • Ability to manage multiple projects with varying priority at one time –to deliver results on time and under budget
  • Previous sales experience - preferred
  • Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)

YEARS OF EXPERIENCE:

  • 6 or more years of experience
  • B.A. /B.S. Marketing, Economics, Business, Journalism, Public Relations
  • Sports or Live Event Marketing - Preferred

WORKING CONDITIONS:

  • Normal business hours 8:00am – 5:00pm, Monday through Friday, with some evening and weekend work
  • This position will be based out of Dallas, TX.
  • Travel to the office, events and meetings up to 50% of the time

Note: When you apply for this job online, you will be required to answer the following questions:

1. List all of your sales experience?
2. What experience do you have in marketing large scale events? List examples and financial impact to the business.
3. Are you able to relocate?
4. What are your salary expectations?
5. List 3 Professional References.


Apply for this position      |      Go back job listings


Sales & Marketing: Corporate Sponsorship Sales
Partnership Marketing Executive (PME) - Professional Bull Riders, Inc. (Pueblo, CO)

POSITION SUMMARY/OBJECTIVE:
Manage all aspects of  all Local and assigned National sponsor/partner relationships to include new business opportunities, support marketing initiatives and strategies, contract management and renewal process while assuring positive results to meet or exceed partner’s business goals.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Lead all partnership marketing efforts for PBR partners to assure that all partner business needs are met
  • Manage partnership marketing activities to include category relevance evaluation, understanding of category branding initiatives, creating business proposals, and assisting in corporate presentations as needed for PBR business
  • Ensure that all partnership marketing efforts are consistent with PBR goals, value and integrity
  • Manage all aspects of the partner’s contract
  • Identify and develop additional marketing and business opportunities for partner which result in contract extension and/or increased fee
  • Under the direction of the VP, Partnership Marketing manage the partner renewal process
  • Develop an in-depth understanding and knowledge of all aspects of the partner’s business strengths, weaknesses, opportunities and threats
  • Coordinate efforts to include evaluation of cross promotional activities between PBR partners, licensees, and PBR marketing assets
  • Cross-department coordination of activities with Licensing, Marketing, Public Relations, Production and Partnership Marketing departments in order to proactively deliver value to partners
  • Assist partners in the development of PBR marketing plans including partnership consulting, PBR education, event planning, and development of ancillary marketing opportunities
  • Lead and contribute to the Partnership Marketing and Fulfillment teams in the planning, execution and evaluation of key Corporate Partnerships Division policies, strategies, plans, processes and initiatives including brand positioning/values
  • Provide the VP, Partnership Marketing with a weekly status report on all partnership marketing efforts and recommendations
  • Additional duties as assigned

KNOWLEDGE, SKILLS, & ABILITIES:

  • Proven client business development experience
  • Excellent written, oral and public presentation skills
  • Proficiency in Microsoft Office software – Excel, Word, PowerPoint, Outlook
  • Ability to relocate, travel, and work weekends

EDUCATION AND FORMAL TRAINING:

  • Bachelor’s degree in Marketing, Business Administration, or related field
  • Minimum 3 - 5 years' experience in entertainment, sports marketing or partnership management

WORKING CONDITIONS:

  • Normal business hours Monday through Friday 8:00 am – 5:00 pm
  • Must be able to travel, work extended hours, weekends and holidays
     

Note: When you apply for this job online, you will be required to answer the following questions:

1. 1.Please explain your building and maintaining business relations philosophy.
2. 2.Describe your proven success record with corporate relationships and revenue generation.
3. 3.What have been the most significant achievements with objectives/responsibilities? How do you measure those achievements?
4. 4.Are you available to travel extensively (50-75%), including weekends and possibly holidays?
5. 5.Are you willing to relocate to the Headquarters in Southern Colorado?
6. What is your salary history and what are your current minimum salary requirements for this position?
7. Please list your current timeline for availability.
8. Please list 3 professional references.


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Sales & Marketing: Consumer Marketing/Brand Management
Senior Manager, Loyalty Marketing & Email Communications - Professional Bull Riders, Inc. (Pueblo, CO)

POSITION SUMMARY/OBJECTIVE:

The PBR currently offers the following Loyalty Marketing programs to its fan base:  PBR Passport Program; US Bank PBR Visa Card Program; and the PBR Fan Club Membership Program. The Manager of Loyalty Marketing at the PBR will manage the execution aspects of the PBR Passport Program, as well as the day-to-day execution of the PBR’s Email Communication system(s).  Future loyalty marketing programs in which this role may assume responsibility for may be developed in conjunction with the Director, Loyalty Marketing and PBR Management.  The role will oversee and execute all planning logistics, direct and indirect marketing communications plans, content coordination, report creation and communication, and participate and lead select contract negotiations and vendor/supplier selection.   

ESSENTIAL DUTIES & RESPONSIBILITIES:

PBR Passport Program:

  • Develop and implement the Loyalty Marketing Program Marketing & Communications Plan:
  • Manage Direct Marketing Communications to existing and potential Loyalty Program participants
  • Manage Indirect Marketing materials and placement to maximize awareness to potential Loyalty Program participants
  • Leverage existing resources to target fans and create new opportunities for identifying potential Loyalty Program participants
  • Create tactics for attracting and retaining Loyalty Program participants, including promotions, marketing campaigns, direct mailers, contests, and interactive games, etc.
  • Assist in identifying and developing additional marketing and exposure opportunities for the PBR Passport Program, in alignment with established program goals and objectives
  • Develop and implement PBR Passport Program website content. Coordinate with the Webmaster to ensure new content is posted in a timely fashion
  • Manage the PBR Passport Program onsite marketing activities to include, but limited to:
  • Establishing, confirming, and implementing all logistical arrangements associated with the program
  • Scheduling in-market activities associated with the program, where applicable
  • Ensuring all details of execution are delivered to set deadlines and budget requirements
  • Manage the day-to-day execution of the PBR Passport Program’s third party contracts and relationships
  • Coordinate Cross-Departmental activities with Live Event Marketing, Public Relations, Digital Media, Television & Broadcasting, Production and Sales & Sponsorship teams in order to proactively deliver value through the PBR Passport Program
  • Provide Director of Loyalty Marketing and PBR Management with “know where you stand” reporting, program insights, budget impacts, and ideas for future program enhancements
  • Collaborate with Director of Loyalty Marketing, on the development, maintenance and execution of the PBR Passport Program Budget
  • Ensure that the PBR Passport Program efforts are consistent with PBR and PBR Passport Partner goals, values, and integrity

Email Communications: 

  • Assist PBR IT with Email Communications capability integration with the internal PBR CRM system, while leading business-specific CRM related intiatives
  • Execute the day-to-day PBR Email Communications requirements supporting all internal stakeholder needs (i.e. Loyalty Marketing, Live Event Marketing, Sales & Sponsorship, etc.)
  • Establish, implement and enforce Email Best Practices and Email Standards within the PBR Email Communication ecosystem
  • Develop Email Communication campaign templates, audiences, and workflows that support each of the internal PBR Stakeholder email communication needs
  • Review and enhance existing email communications collateral, leveraging past experiences and competitive intelligence to drive innovation and increase open and click rates
  • Develop and distribute Weekly Reporting of all PBR Email Communications to internal PBR Stakeholders

KNOWLEDGE, SKILLS, & ABILITIES:

  • Strong project management experience
  • Strong, working knowledge of CRM Systems
  • Extensive experience designing direct-to-consumer promotions, direct mail and email campaigns, and other marketing program types
  • Exceptional customer service and organizational skills
  • Excellent written, oral and public presentation skills
  • Detail oriented, comfortable with tight deadlines
  • Strong analytical capabilities; ability to derive insights based upon both qualitative and quantitative data
  • Ability to work in a fast-paced environment and adapt to change
  • Strong working knowledge of Microsoft Office (Excel, Word, Access, Power Point)

EDUCATION AND FORMAL TRAINING:

  • College degree in related field (Marketing, Business Administration, Management) Required
  • Masters of Business Administration, or comparable degree, Preferred

YEARS OF EXPERIENCE:

  • 5 or more years’ experience working in a promotions/direct mail/marketing capacity. 
  • Preferably in the sports and entertainment environment.

WORKING CONDITIONS:

  • Normal business hours are Monday through Friday 8:00am-5:00pm
  • Position is expected to travel to approximately 15-25% of a calendar year’s event schedule
  • Weekends, extended hours, and travel may be required
  • Ability to climb stairs, lift forty (40) pounds
  • Remain in a standing posture for at least four hours

Note: When you apply for this job online, you will be required to answer the following questions:

1. Give examples of how you've put a loyalty marketing program in place?
2. Are you able to relocate to Pueblo, Colorado?
3. What are your salary expectations?
4. List 3 Professional References.


Apply for this position      |      Go back job listings


 

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